The e-commerce market in Poland is growing at a dizzying pace. However, the real potential for Polish online stores lies beyond the country’s borders, especially in the countries of the Central and Eastern European (CEE) region. Why is it so important to enter the CEE market, and how can Consulting Hungary help with an expansion strategy for e-commerce?

The potential of the Central and Eastern European e-commerce market

CEE countries such as Hungary, the Czech Republic, Slovakia and Romania are experiencing dynamic growth in the e-commerce sector. With a growing middle class and increasing access to technology, consumers in these countries are increasingly willing to shop online. For Polish online stores, this means huge untapped potential.

Benefits of online store expansion

• New markets: Expansion into CEE markets opens the door to millions of new customers looking for quality products and services.
• Risk diversification: Being present in several markets at the same time minimizes the risk of possible problems in one of them.
• Competitive advantage: Entering developing markets early gives you a competitive advantage and allows you to build a strong market position.

Obstacles in the expansion to foreign markets and how to overcome them with the help of Consulting Hungary

Consulting Hungary specializes in providing full-scale assistance in expanding into foreign markets. Our offer includes:

• Market analysis: We help you understand the specifics of your target market, customer needs and competition.
• Foreign expansion support: We create personalized expansion plans, tailored to your store’s needs and capabilities.

Logistics support, customer service offices in the local language, and legal support: We provide support for logistics, fulfillment in CEE countries, a local customer service office (call-center) and our partners will advise on customs, taxes, regulations and other legal aspects related to expansion.

• Promotion and marketing: we help promote the brand in new markets, adapting marketing strategies to local conditions (Google ads campaign management, Meta ads, influencer marketing, social media and others).

Summary

Expansion of an online store into CEE markets is not only an opportunity to increase profits, but also a key to long-term success. With the support of Consulting Hungary, the process becomes simpler, faster and more efficient.